141,800+ Delivery Zones across India, bridging the gap between digital accessibility and physical luxury.
Reverse Logistics
Full reverse-logistics capability for returns, exchanges, and quality disputes. Integrated quality inspection on return receipt with refund / re-dispatch SLA within 72 hours.
01.CRegional Delivery Performance Index
Maharashtra & Gujarat (West)Next Day
Delhi NCR & Rajasthan (North)1–2 Days
Karnataka & Tamil Nadu (South)2–3 Days
West Bengal & Odisha (East)3–4 Days
Northeast & J&K (Remote)5–7 Days
Section 02 of 03
Digital Penetration
& Retail Scaling
Sharaya Cosmocare Pvt. Ltd.
Omnichannel Strategy
Sharaya’s distribution network bridges the gap between digital accessibility and physical luxury, leveraging multiple e-commerce touchpoints and an aggressive offline retail roadmap.
02.AActive Marketplace Channels
Amazon
● Active — Primary Volume
28,000+
Pincodes Covered
Nykaa
● Active — Beauty Core
27,800+
Pincodes Covered
AJIO
● Active — Premium Lifestyle
27,000+
Pincodes Covered
Flipkart
● Active — Mass Reach
26,000+
Pincodes Covered
Myntra
● Active — Fashion / Gen-Z
23,000+
Pincodes Covered
Blinkit
⚡ Quick Commerce
10,000+
Pincodes Covered
Tata CLiQ
● Active — Luxury Discovery
6,000+
Pincodes Covered
02.BChannel Architecture Overview
Platform
Channel Type
Consumer Segment
Strategic Role
Fulfillment Mode
Amazon
B2C Marketplace
Premium, Urban
Volume & Discovery
Self-Ship / FBA
Nykaa
Specialty Beauty
Beauty Enthusiasts
Category Dominance
Platform Hub
AJIO
Lifestyle Platform
Premium Fashion
Brand Positioning
Self-Ship
Flipkart
B2C Marketplace
Mass, Tier 1 & 2
Scale & Reach
Self-Ship
Myntra
Fashion Platform
Gen Z, Millennials
Trend Capture
Platform Hub
Blinkit
Quick Commerce
Metro / High-Density
Instant Gratification
Dark Store
Tata CLiQ
Luxury Lifestyle
High Net-Worth
Premium Curation
Self-Ship
02.CDigital Operations Capabilities
Order Management
Centralised multi-channel OMS enabling real-time inventory sync across all platforms. Prevents overselling and maintains 99.2% stock accuracy.
Catalogue Management
Unified product catalogue with platform-specific optimisation. A+ content, enhanced brand store, and SEO-enriched listings on all channels.
Returns Processing
Automated returns management with photo-verification on receipt. Refund SLA: 48–72 hours. Segregated re-sellable vs. damage stock.
Payment Infrastructure
COD, UPI, Net Banking, EMI options across marketplaces. DTC store powered by Razorpay with 12+ payment modes.
Performance Marketing
Active Amazon PPC, Flipkart Ads, Google Shopping and Meta campaigns driving marketplace visibility and DTC traffic with ROAS-focused optimisation.
Ratings & Reviews
Post-purchase review management across all marketplaces. Average rating: 4.2★ / 5. Active seller feedback monitoring and dispute resolution.
Phase 2 — Physical Retail Expansion Roadmap
Having established digital dominance, our Phase 2 expansion is actively locking in physical shelf space across India’s premium retail sector. This includes strategic partnerships with elite Departmental Stores and luxury Multi-Brand Outlets (MBOs) to ensure high-net-worth consumers can physically experience the brand.
Section 03 of 03
Key Personnel
& Leadership Command
Sharaya Cosmocare Pvt. Ltd.
Executive Structure
The leadership architecture of Sharaya Cosmocare is built on domain expertise, entrepreneurial precision, and operational depth. Each principal owns a critical vertical — ensuring lean decision-making, zero redundancy, and elite execution across every function from product creation to consumer delivery.
03.AFounding Principals & Directors
SD
Sumeer Duggal
Director
20+ years scaling consumer brands; established Gatsby as a #1 market leader across 170,000+ outlets and spearheaded the Rasasi India relaunch.
SA
Surendra Agrawal
Director
20+ years building consumer brands; successfully pioneered BERINA and scaled GEMBLUE BioCare across the national salon channel.
Pre & post-sale support, returns, escalation handling
Director – Brand
CSAT / Resolution Time
Digital Marketing Lead
PPC campaigns, social media, influencer & SEO
Director – Brand
ROAS / CAC / GMV Growth
Accounts & Compliance
GST filing, reconciliation, TDS, vendor payments
Director – Finance
Filing Compliance / Accuracy
03.CE-Commerce & Account Management Strategy
Personnel Name
Title / Designation
Strategic Command Area
Wilma Pereira Quazi
Vice President
Executive E-Commerce Strategy
Govind Yadav
Key Accounts Manager
Marketplace Optimization
Rishiraj Vyas
Key Accounts Manager
Marketplace Optimization
Ekta Ahuja
Key Accounts Manager
Marketplace Optimization
03.DOffline Sales & Zonal Command
Our physical retail footprint is managed by a National Sales Manager overseeing four distinct territories, scaling operations across high-end departmental stores and multi-brand outlets.
North Zone
2 / 5
Zonal Managers / DSOs
South Zone
1 / 4
Zonal Managers / DSOs
East Zone
1 / 3
Zonal Managers / DSOs
West Zone
1 / 3
Zonal Managers / DSOs
03.ECorporate Identity & Registration
Legal Entity
Sharaya Cosmocare Private Limited
Incorporated under Companies Act 2013
Incorporation
2024
Ministry of Corporate Affairs, India
Registered Office
Surat, Gujarat
India — 395 XXX
Industry Classification
Beauty, Personal Care Fragrance & Cosmetics
Regulatory Compliance
GST Registered BIS / Cosmetics Act compliant
FSSAI (applicable lines)
Intellectual Property
Sharaya™ brand trademark filed
Logo & packaging IP owned
Proprietary formulations
"Sharaya Cosmocare is not merely a fragrance brand — it is a precision-engineered luxury commerce platform, built to carry the art of Indian perfumery to every consumer, from metro penthouses to tier-3 markets, without compromise on quality or experience."
— Founding Leadership Council | Sharaya Cosmocare Pvt. Ltd.
End of Dossier
SHARAYA COSMOCARE
Private Limited
Headquarters
New Delhi, India
Document Ref
SC-OPS-2024
Classification
Confidential — Partner Review
This document is strictly confidential and intended solely for the named recipient. Reproduction or distribution without written consent of Sharaya Cosmocare Pvt. Ltd. is strictly prohibited.